From the “about page” of iamlamerde.com
La Merde was born in the void that existed between urban and urbane. (…) La Merde unites the classic elements of sophisticated dress with refined street sensibility. Our headquarters is based in Portland, OR.
I used Google translate to find a meaning to this in French. Then I Google-translated it back into English. It gave me something like :
“The Shit was born in the gap between urban and urban areas. (…)” .
Then I realized it did not make more sense.

(La Merde comes in Albatros brown color)
One of the posts I plan to do one day is about the best “about pages” of the internet. This one definitely should be featured.
By the way : some of The Shit is rather cool.
Thanks Morgazilla