About : la Merde.
From the “about page” of iamlamerde.com
La Merde was born in the void that existed between urban and urbane. (…) La Merde unites the classic elements of sophisticated dress with refined street sensibility. Our headquarters is based in Portland, OR.
I used Google translate to find a meaning to this in French. Then I Google-translated it back into English. It gave me something like :
“The Shit was born in the gap between urban and urban areas. (…)” .
Then I realized it did not make more sense.
(La Merde comes in Albatros brown color)
One of the posts I plan to do one day is about the best “about pages” of the internet. This one definitely should be featured.
By the way : some of The Shit is rather cool.
Thanks Morgazilla


February 26th, 2009 at 1:44 pm
Definitely makes no sense, but I like the horns (”Woods” ?) and it looks really cool :)
February 26th, 2009 at 6:23 pm
Maybe they have a plan to use French bloggers for promotion ?
April 1st, 2009 at 10:45 pm
We thought it was a funny name. We do not come from a fashion background, but somehow got involved in the industry. La Merde sounds fancy, but isn’t. Just luck us. We have been getting quite a bit of traffic from France. Some love the name. Most hate it. Definitely a conversation starter.
April 3rd, 2009 at 8:10 pm
If the product is good, then it may be become a strong brand !